Innovative Direct Mail Specialists Take Ten-Colour for Quality |
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| 25.02.2004 |
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Bridge Communications has taken delivery of a Speedmaster SM 102-10PS with the first Feeder Plus incorporating CutStar (a reel to sheet system), a combination which it believes will allow it to offer outstanding quality and compete with the web operators.
Peter Ruck, joint managing director, says: "This new press addition with cutting edge technology, will boost our capacity by 20-25 percent."
With this firepower, the 60 staff company operating out of a 40,000 square feet, 24-hour production working site in Maldon will be able to meet their challenges ahead.
"Our first job on press was an exacting piece, five back five with a special corporate colour. We ran this piece at 12,000sph. Yesterday we had a client fly down from Scotland to pass a job with a million copies and it was passed in no time with the buyer over the moon with the match that AxisControl spectrophotometry was able to give sheet after sheet," says Mr Ruck.
"Quality is something we are very proud of here and it was that which secured us Direct Mail Printer of the Year and four other top direct mail and production awards last year."
The new Speedmaster SM 102-10PS will handle heavier stocks than the previous model but, with CutStar, it can also produce lighter weight work. In being more competitive on paper prices by buying in reels and by reducing waste by cutting the paper closer to the final job size, Bridge will encroach into traditional web territory. The Speedmaster is also very controlled in its application of powder spray and inks, features attractive to this company which has a proactive stance on environmental issues.
"In direct mail and sales promotional print you have to be technically innovative," says Peter Ruck, who is also father of the founder and technical guru John Ruck. "Our slogan is 'Where vision and expertise come together' and we believe that. We do work with major agencies and direct with a cross section of customers, including major corporates who are taking a great interest in what we are developing here at Bridge - quite simply we have something different to offer."
"We have patented products and have also been involved with a North American partner in the development of Mailer Magic, a system which will fold, glue, tip on products for example CD's and product sachets, create envelope pockets and personalise in one line. It is a great development that brings new levels of creativity and productivity and we have spent two years involved in the research and development."
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Company Profile
Over the course of its more than 150-year history, Heidelberg has grown from a traditional printing press manufacturer to become the world's largest solutions provider for the print media industry. With its seamlessly integrated hardware and software solutions, it has established a commanding lead over other market players. Heidelberg is a one-stop supplier of everything from prepress solutions to a wide range of products for printing and finishing pro- cesses, relevant training and accompanying services.
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