Heidelberg Starts New Image Campaign |
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Raising the curtain on the first three motifs of the new Heidelberg Campaign
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This campaign is not just any image campaign. No, it is THE Heidelberg Campaign, since the idea behind it is unique and only works for the Heidelberg brand. The English term "HIGH" is replaced by "HEI", the first three letters of the Heidelberg brand. The result is the first motif, "HEI TECH". The campaign reflects important values of the Heidelberg brand: quality, performance and innovation.
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The goal of the campaign is to further strengthen Heidelberg's position as market leader and to communicate the added value associated with Heidelberg's products.
The new campaign design is guaranteed to attract great attention, since the existing aesthetic Heidelberg photograph is combined with the color red to emphasize the passion for offset printing and to convey an emotional response. The new campaign starts worldwide on July 1, 2007, with particular focus on international trade publications for the print media. Overall, three phases are planned, each with different motifs, running over a total period of four years. Campaign motifs were initially created for the Press, Prepress and Postpress divisions. These will be followed by special drupa motifs, which will be complemented by further image subjects after the trade fair.
In addition, the international campaign launch will be supported by substantial PR activity.
The motifs were developed in cooperation with the communications agency Scheufele Kommunikationsagentur from Frankfurt am Main.
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Further product information:
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